Green Biz

Thirty-one percent of Chinese consumers rated the environment a higher priority than the economy compared with 17 percent of consumers in the U.S. and 28 percent in the U.K., according to recent surveys.

The findings of green brands research in China and their comparison with results of similar surveys conducted this year in the United States and Britain were presented yesterday at the Economist Conferences’ Fifth China Branding Roundtable in Beijing.