The U.S. government ordered toilets to not use more than 1.6 gallons of water for flushing in 1994. Now the EPA’s WaterSense program is “debuting a new generation of high-efficiency toilets Friday in a public “flush-off” in Seattle, is pushing consumers to consider the 1.28-gallon toilet.”

Filmmaker Ari Grief stresses his concern regarding Canada’s water situation and the need to change people’s perceptions about toilets and how we flush.