Location: Toronto, Ontario, Canada
EcoMedia Direct Inc. is an outdoor advertising company providing an important recycling service to the public. They work closely with advertisers promoting their brands on EcoMedia’s distinctive SilverBox® units. EcoMedia’s focus is on the environment, as well as outdoor media opportunities for their customers.
EcoMedia is committed to protecting the environment by implementing Public Space Recycling programs in cities throughout the world. It is their goal to divert up to one ton of recyclables per Public Space Recycling Bin on an annual basis from landfill sites. They are determined to develop new products and programs to help preserve the planet.
On June 27, 2007, EcoMedia Direct announced the international premiere of the EcoMedia Direct Street Art Sponsorship Program featuring the paintings of Toronto-based Canadian Artist David Arathoon on the company’s well-known Public Space SilverBox® Recycling Bins.
According to Erich Genseberger, CEO of EcoMedia Direct, “we are breaking new ground in Public Space Recycling by introducing a program at our first-ever Media Event to raise awareness, and provide potential sponsors with a new eco-friendly venue that demonstrates their social responsibility. We are launching this program in order to communicate the importance of Art and Recycling in public spaces. It is one of the cornerstones of civic responsibility. We are also supporting our continuous efforts to revitalize our SilverBox Recycling Program in Toronto.”
“We think this Street Art Program truly enhances the appearance of our SilverBox Recycling Bins. Now the public has the opportunity to enjoy the brilliant work of Artist David Arathoon, as we strive to further enhance the beauty of Toronto’s urban landscape. While we are going to let the sponsors plan their own announcements on this program, we have already received plenty of interest to tie Art in with our Recycling Initiative, as we all strive to improve the appearance of our city.”
Please visit the Street Art Program website to find out more.
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