Conversation Agent

I’ve known of companies with a focus on sustainability for several years. And to be quite frank, many needed help in marketing themselves. Their appeal remained quite localized and their efforts associated with an unfashionable past – that was green the movement.

Now there’s green the market – big difference. In Europe, the green market has been around for much longer – organic agriculture, differentiated recycling collections, and having less stuff—out of necessity from living in smaller spaces. These collective forces have all have contributed to a different mind-set. Less space, more past, greater conservation efforts.

Thanks to social media, the conversation on green and sustainability is taking hold worldwide—witness Blog Action Day, spearheaded in the blogging community as a way to recognize the importance of conservation in conversation. I always wanted to say that. If only I could follow the advice of writing less.

Green stories are finding their way to a wider audience thanks to the likes of:

*StumbleUpon’s Environment tag *The Environment category at Digg *Green Digg clones like Hugg and Grow *Green tumblelogs like ecoTumble *Eco-oriented web sites with heavy social media components like Care2

If you’re so inclined, you can also participate in a Green Festival near you and now you can even calculate the green factor in your travel, food, and home with the Zerofootprint Calculator, which brings together the power of social networks on the web—the best environmental science, risk management and software engineering — to create an environment for change that focuses on an individual’s impact as part of the human collective effort.

“Zerofootprint doesn’t work in isolation—we’re only effective when we team up with like-minded companies, companies that recognize not only that they have a responsibility to the environment, but that their customers feel the same responsibility.” – Deborah Kaplan, Executive Director of Zerofootprint

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