ITBusiness.ca: Brian Jackson

Toronto Mayor David Miller says the new tool helped him realize he could cut down carbon emissions by taking the train to Ottawa instead of flying there to do business.

Social network-crazed Torontonians have a new Web 2.0 profile to manage – an Internet portal designed to help fight climate change.

Zerofootprint Inc. launched its Toronto-specific Web site yesterday in the city with mayor David Miller. The site contains an emissions calculator and other social networking tools such as forums, groups, a market place, and an events calendar.

“Toronto’s the first Canadian city to provide this tool to residents, and I hope not the last,” Miller says. “We can’t make greenhouse gas reductions as a whole without the help of every single Torontonian.”

Zerofootprint is Toronto-based and hoping their hometown is a good place to unveil the project. Toronto residents are famed for their social networking savvy, and the city boasts the second-largest Facebook network of well over 1 million users.

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